Build Early Money Habits
The educational course for kids that lays the foundation for smart and healthy financial habits.
ROLE
UX/UI Designer + Researcher
TEAM
Individual Project
STATUS
Q3 2023
Overview
Build Early Money Habits is an interactive website that hosts money lessons meant for children aged 10-12 to build early money habits, that their parents learn about and sign-up for a course.
“Children often mimic their parent’s spending habits”
— Andrew Schrage
“25% of Americans claim they didn’t receive any financial education”
— CreditCard.com
“Financial education is taught by the time habits are already set in adulthood”
— Brookings Institute
Competitive Analysis
The competitive analysis identified three key competitors - General Assembly, Outschool, and Juni. There was a strong emphasis on course pricing across all three, leading to key insights and constraints that shaped the product's primary focus on course sign-up and payment, with secondary importance given to curriculum, data privacy, FAQs, and reviews.
Key Tasks
Sign-up for a course
Curriculum overview
Provide information on children’s data privacy
Payment + Enrollment
Constraints
No direct competitor that completes all tasks
Lack of student privacy information
Lack of instructor reviews and FAQ
Financial Independence for Kids
This goes through the flow of how a parent would navigate from the landing page, enrolling their child, and and then successfully paying for the course. The total flow is 11 steps and it is consistent with what was originally developed during the ideation phase of this project and fully accomplishes the goals set out in the problem statement.
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